Methodology
Research Questions
Participants
Interviews with 9 participants
Used affinity diagram to group and analyze data
Participants
Research Questions
Participants
Demographics: Ages 20-50, Men and women and Have jobs
Psychographics: Fitness Tracker users
Behaviors: Exercise regularly
Research Questions
Research Questions
Research Questions
- What are the most common favorite features utilized by fitness tracker users?
- What are the primary goals of fitness tracker users?
- How are fitness trackers perceived to affect user behavior? (Motivation, fitness habits)
Persona
"I need to stay fit and to stay motivated. I must focus and push myself to stay active"
AGE: 49
WORK: Founder of ABC Organization
FAMILY: Married, 2 sons
LOCATION: Los Angeles, CA
Bio
Sara is an entrepreneur and charitable person. Sara works almost 10 hours a day. Due to her busy works schedule, Sara don’t have the time to regularly exercise and usually forget to do some activity during the day (i.e. standing up). On her birthday she received a fitness tracker. Sara like using the tracker especially the feature that keep reminding her to stand up.
Goals
- Stay active
- Nutrition and weight management
Frustrations
- Not too many trackers offer nutrition features or must pay subscription to have it.
- Can’t find customized nutrition programs
Motivations
- Something to remind her to be active
- Tracking calories and see the progress